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Online shopping behavior in India has been witnessing drastic changes over the years. With an estimated annual growth rate of 70%, the Indian e-commerce industry has become a source of attraction for aspiring local and global firms. In the initial years of online shopping, consumers restricted themselves to purchasing electronic gadgets. However, the expansion of […]

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Giants entering the E-commerce Game!

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The year 2014 for e-commerce companies was about survival and emergence of startups like Flipkart, Snapdeal and forcing Amazon to enter the Indian E-commerce scene. It was about competing with offline shopping stores, struggling to change consumers’ perspective about shopping expensive electronics and clothes online which for Indians was still a new idea. But in […]

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